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GARDENIA 2022 - autumn edition

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Motivated by positive opinions about the 15th edition of the GARDENIA Fair, which took place on a unique November date, we want to re-open the horticultural industry to the chance of live business meetings. The autumn edition of GARDENIA 2022, which will take place on November 17-19, is therefore addressed to professionals, in particular inviting representatives of the contracting sectors at the end of the year: gardening networks, centers and wholesalers, DIY chains, owners and managers of nurseries and horticultural farms, machine dealers as well as individual florists and florist schools.

 

Business November - we will start autumn with fruitful contracts.

 

GARDENIA Business Meeting. Horticultural contracting showroom

The November edition of GARDENIA will be held in the Business Meeting formula as the Gardening Contracting Showroom. Its motto is "Ecological garden", the starting point for the presented offer. We will focus in particular on trends and industry news in the context of technological progress compatible with the natural environment. The most important goal of trade fair meetings is to create a space for substantive business talks among managers and decision-makers, and we hope we will achieve it again! New contacts and existing relationships, awareness of trends and news are an invaluable base for an efficient and risk-free bid decision for the upcoming season.

 

Must-have for gardening

In the content program, we will propose you the Congress of Horticultural Leaders, i.e. a meeting with experts from various sectors. Specialists with various interests will present issues ranging from offline and online marketing, through sales topics, management, trends, to improving the purchasing process in the store and garden center. Previous editions of the Congress proved that such meetings are highly necessary for the efficient promotion of gardening trends, the use of the most modern marketing and sales strategies and easier exit from crises that occur in every business on a different scale. And that's all in the context of the horticultural industry!

 

Floristry at the highest level

GARDENIA will once again become a territory of floral virtuosity performed by the greatest Polish and European florists. We are happy to give back the stage and exhibition space in the hands of floristic schools, which will surely again delight a wide audience with extraordinary compositions. This is undoubtedly a must-see on the calendar for professionals related to the floristic industry and for anyone looking for inspiration and a fresh look at your offer. Following the shows, the schools will prepare workshops for beginners and advanced florists. The formula of the workshop is a proven and appreciated form of improvement in the art of creating flower arrangements, giving new tools and useful tips in everyday work. The acquired skills ensure - simply - a better and more professionally prospering business. Referring to the ecological tone of the edition's slogan, floristry will also propose innovative solutions favoring the protection of the natural environment and limiting the use of harmful substances in the work of a florist.

 

The November meeting of the horticultural industry will be held at the Poznań International Fair, in pavilions 5G, 5 and 6. We encourage you to include this event in your calendar!